Fractional CMO · Go-to-market leadership
Executive marketing leadership.
Half the cost.
Not half the vision.
Battle-tested CMO oversight and hands-on execution for founders and CEOs ready to scale revenue without full-time C-suite overhead.
Selected organizations our team has worked with
- Wells Fargo
- Bain Capital Healthcare
- United Capital
- InnovaCare Health
- Centivo
- Deep 6 AI
- Evolus
- Poppins Health
- Apostrophe
- Resuscitation Quality Improvement
- AccessElite
- NeuroTrainer
- Optoceutics
- Asserta Health
- Agile Health
- Direct Osteopathic Primary Care
- EyeClick
- VI Labs
- RaaStr
- xVSx Sports
- Pepsi
Executive capability. Not executive headcount.
Build the growth engine.
Then build the team.
Hiring a full-time marketing executive is rarely just one hire. It’s the team, the tools, and the investment that follow.
Fractional leadership gives you someone who can set direction and help execute it—prioritizing the few growth levers that matter, working with what you have, and adding capabilities when the business is ready.
It also gives us time to establish a working relationship before you commit to a permanent executive. Build momentum now. Make the right long-term hire later.
Nisha Parikh
Founder · Fractional CMO & GTM partner
About Nish Strategies
Find your niche.
Build your advantage.
Nish, pronounced “niche.” A name. And a way of thinking.
Nish Strategies brings executive marketing leadership into businesses where the next chapter needs a new playbook. We connect market insight, clear positioning, and hands-on execution to build a stronger brand and a more capable go-to-market organization.
I’ve spent over two decades crafting go-to-market strategies and leading transformation across public, VC-backed, PE-backed, and privately held organizations—partnering directly with founders and CEOs in turnaround and high-growth environments.
Healthcare and financial services are where I go deepest. The discipline underneath is the same in any market: understand the customer better than anyone, commit to a position you can defend, and align the organization behind it. I’ve done that in B2B and DTC, in those sectors and many that look nothing like them.
20+
Years of experience
0 – 50M+
ARR scaling experience
1 – 25+
Team-building experience
The approach
Understand. Choose.
Then build.
Growth rarely comes from marketing alone. It comes from making the right choices—and aligning marketing, sales, customer success, and leadership around them.
- 01
Assess
Understand the business before prescribing the marketing.
Get close to your customers, market, economics, sales process, and current capabilities. Diagnose how the business actually grows—not just how it markets.
- 02
Focus
Make the choices that matter.
Define your ideal customer, sharpen positioning, and prioritize the opportunities worth investing in. Decide what to pursue—and what to stop.
- 03
Build
Turn strategic choices into a working growth engine.
Put the brand, programs, people, processes, and infrastructure in place. Lead the work alongside your team and the right outside specialists.
- 04
Scale
Connect the whole revenue lifecycle.
Refine what works and align marketing, sales, and customer success around shared priorities—from first impression through retention and expansion.
- 05
Transition
Build the organization that can carry it forward.
Develop internal capabilities and, when the business is ready, help recruit the right full-time leader. Transfer ownership without losing momentum.
A flexible progression, not a rigid playbook. The work adapts to what your business needs.
Trusted to see the big picture. And move it forward.
“Nisha has the ability to level herself up to discuss broader corporate vision then internalizing it and getting granular to implement a marketing initiative to drive towards that broader goal. Nisha understands and builds the revenue function with a 'where is sales & marketing going to be' as opposed to an antiquated view of 'where has it been'.”
“Her focus on internal partners, and the expectations of customers, invited broader perspective, quick collaboration, and more client-focused solutions without a trace of bureaucracy. She's a remarkable asset to any team.”
“Working with Nisha, I can only describe her as a next-generation CMO and strategy leader—impressive abilities to assess, adapt, and gain respect from all levels; persuade the right course of action; and genuinely care about people and the company's growth and financial success simultaneously. Infectiously positive and highly intelligent, you leave meetings having learned something new because of how Nisha thinks.”
“Nisha is a brilliant executive marketer who cares deeply about her team and never ceases to advocate for them. She is a thoughtful mentor, a quick sales leader, and a hands-on marketer—balancing long-term strategy and near-term execution perfectly, and not being afraid to do the work herself. She'd be an excellent addition to any team.”
Your next chapter
Let’s find your
next growth move.
Tell me where your business is today—and where you want to take it. Let’s explore what the right leadership could look like.